Sunday, November 29, 2009

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The 'big endowments' dream

70% French players are (Study Directinet - March 2007). And more than 300 contests are selected and listed each month (source: concoursmania). Also to impress, and emerge from the multitude of games, some advertisers rely on the Big endowments. In this category, the trend is riding on "space travel" and "jobs and dream holidays.


The best job in the World

The Office of Australian tourism proposed to become guardian del'île Hamilton, paradise belonging to Australia, from June to December 2009 (winner to perform some work during his stay, but also take pictures and keep a blog).
In terms of financial benefits, the caretaker is paid up to € 58,000 for 6 months and has an official accommodation (villa with pool) and is compensated for the trip.
This high profile, was an original way to talk about Australia by scoring minds.


LetsBuyIt and the (second) best job in the world

site and price comparison shopping Online LetsBuyIt goes in quest of the ideal consultant, who will receive a fixed term contract of one month to travel to the capitals of seven major shopping and afford to purchase 10,000 euros.
A mission for which he received more than a gross salary of 5000 euros. It will during his trip to blog exposing the best plans found in every city. LetsBuyIt therefore expects the candidacy of shoppers until 14 December, with CV, cover letter and 60-second video. To send the whole page dedicated LetsBuyIt.com.


Kit Kat Break Ultimate


Kit Kat offers Recently a contest to win a dream holiday on a private island, where you can bring people of your choice, choose hotels and restaurants where you go, and perform a variety of experiences, while representing a value of 100 € 000
To participate, Kit Kat has established a dedicated website where the principle is to compose a music video from various audio and visual elements at your disposal. You prepare your clip, save it, and the best wins the contest after voting on the Internet.



Kit Kat flight into space

While the first commercial flight space vehicles are not yet in service, Nestle, already offers to win a trip into space in late 2010, worth 147,000 euros.
This "Space Travel" includes 5 days, 4 nights in Oklahoma City including transportation, transfers, lodging, meals and program monitoring of mandatory training in space flight and space travel for 1 person.


Toshiba "Space Chair"


The last operation Toshiba also relies on space. To promote its latest line of televisions Toshiba launches "Space Chair Project": it is to send a chair in the sky with a ball and shoot with HD cameras.
November 25 to December 10, Toshiba sets up a giant treasure hunt in Paris in 3000 with chairs in 30 different places in Paris. A key to this operation: a trip into space. The principle: We must recover a set code on chairs made by Toshiba in various places in the Paris region and then validate it on the site dedicated to then participate in the grand draw which will take place on 14 December.




Thursday, November 26, 2009

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The participatory: a new relationship "win-win

78% of French people are suspicious vis-à-vis brands by IPSOS (Nov 2008) and 54% expect to be picked for intelligent people. "The consumer does not want to just be considered a single purchaser." Although participatory marketing does not start today, initiatives continue to grow and more and more brands are the heart of their strategy.

Definition: According to Wikipedia, "the principle of participatory marketing (or also called collaborative) is to actively involve consumers in the development of the communication product, development of new services or to promoting the news of a brand. "

In co-creating the" Crowdsourcing "

Co-creation in the food

Co-creation with Danone which is a perfect example of collaboration between a company and its consumers to validate the suitability of a new product with the tastes of consumers and ensuring its success in pre-launch. For nearly four years on a special site, the brand of desserts Danette elected by the Internet their favorite perfume. Result, 2 million people have voted in 2008.

The principle: the 2 new flavors are in store over a period to be tasted by consumers. The consumer visits the site Danette, who introduced the "match" the characteristics of each flavor, photos and videos in support. Then he votes for his favorite flavor, and he wishes to continue to exist.

addition, the site proposes to broadcast videos in his friends, put them on his blog, join the Facebook group of his favorite flavor, and win a trip.




Co-creation in transport


To celebrate the 30th anniversary of the RER C line, the SNCF organizes an exhibition and the opportunity to involving users in the interior of the trains.
The concept: just go to the site of the event, or return the leaflet distributed at train stations, and to review the three development proposals train (seats, floor, lighting, ceiling, ...). http://www.participative-spirit.fr/marketing-participatif/2009/10/la-sncf-a-lecoute-de-ses-usagers/

Co-creation in real estate

More recently the launch of the third phase of housing project M9 Developments and Sid Lee McGill Architecture invited potential buyers to participate in the creative process. They will then make comments about the project and thus take part in the design of their future life.



in a very Web 2.0, "crowdsourcing Is the co-operation between a brand and its customers who provide content and advice. The majority are participatory platforms where users create the content.


recently Local Motors, new car brand has used the "crowdsourcing" to develop its models.


The "crowdsourcing" to develop in the media or comic series


This was the case of CAP 24 , local TV francilienne Citizenside with the site that developed a page for allow viewers to contribute content.
But the latest example of the contribution relates to a series where you can become BD writer. The goal? Submit an original script for a gag Game Over (a series on the video game world), the spinoff series Kid Paddle. To have his name in an album Game Over (and reward that goes with it, 400 euros per bed) just to register http://www.gameoverforever.com/ and comply with the editorial .




brands have therefore found in participatory marketing a good way to learn the needs of consumers while providing a product perfectly suited to their needs. A strategy "win-win" which also promotes brand loyalty.







Wednesday, November 25, 2009

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Video games in real life

The game is now one of the most important cultural industries in the world. The past five years have been marked by considerable broadening of the gamer population: while the game was previously reserved for public trading, and young male, he now addresses everyone. Co-branding and competitions around the game are now appearing in places life.

numbers:
25.4 million people in France are playing video games. Over 33% of the French population plays video games and 63% of French people have an online business on the Internet (source: National Survey of Video Games 2009, TNS NIPO and Gamesindustry.com).

> The co-branding around the gaming

Ea Sports Active and Fiat 500
How about the new game from EA SPORTS ACTIVE coaching and try to make the Fiat 500?
Organizing wild free fitness sessions in the heart of Paris: a coach EA paced the capital with his team for a demo of EA SPORTS ACTIVE size. Equipped with shields and Wii, the team solicited passersby to attend meetings, to test the game / contest. The partnership with Fiat was staged on the test center Fiat 500 at the Champ de Mars with free fitness sessions.



Domino's Pizza Celebrates 25 years with the Ninja Turtles
On 29 October, fans Ninja Turtles fans and Domino's pizza ended up in the sewers of Paris. Domino's Pizza has selected, organized through a quiz on his Facebook page, 20 fans among the 25,140 registered. In the company of bloggers and journalists, each was allowed in sewers for playing video games while enjoying a good pizza.



> The gaming, new media competition to host the games

In mall. In April, the mall's three fountains in Cergy had created "the center of husbands' around the game. Men could participate in 14 tournaments, video games while women engaged in shopping. A key 300 euros in gift vouchers.
At an event . Lacoste is promoting its new men's fragrance Lacoste Challenge in France during the tournament at Roland Garros. A booth dedicated invites consumers to play video game called "Lacoste Challenge Cup." At the end of a draw the winner won tickets to the best matches on center court.

Tuesday, November 24, 2009

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The new musical event with

Synchronization, "endorsement" co-branding, sponsorship, or creating musical experiences ... music is the new territory of expression for brands. The world of music becomes a marketing arm increasingly sought by the brands to promote a new product, create an event or generate buzz.

giant karaoke: create a happening and a lot of buzz

course is believed to T-Mobile, which had organized its first flash-mob earlier this year at Liverpool Street Station in London and his second in Trafalgar Square who had sung no fewer than 13 000 people with Pink as surprise guest. Yahoo! had also "cons-appeal 'to the Champ de Mars in Paris with karaoke" the largest in the world "which brought together 20,000 people.

Experience "musico-geeko-sport"

To mark the release of his latest single titled Underdog, the band Kasabian has partnered with the brand Umbro by imagining a game mixing a giant Guitar Hero , football and music: Kasabian Football Hero.

Principle: take the band's music for the atmosphere, Umbro football players dressed for the players, and it casts a giant Guitar Hero in a London warehouse.




New Star in his car

For the promotion of the nation saw a new navigation system with TV and online digital music and video technologies, Sony has designed a casting operation to find the "star" of the title song in the car ... "For Singing Auditions."

Principle: Choose your music and sing in your car (alone or with others). The navigation system which broadcasts music films you as well. You can send your auditions to the website dedicated http://www.sony.jp/nav-u/singing/ (your video will be posted on YouTube). A first win in December will receive the sum of ¥ 842,000 ($ 9,500). Then a second edition in January will reward the winner by offering him a budget to fund 10 years of holidays. The operation will be publicized through a wave of TV spots in mid-December, taking the best of the hearings.




How to be innovative on the market changing the music industry?

For The seventh album from British rock band Oasis (Dig Out Your Soul), Warner has come up with his agency BBH and the assistance of Tourism New York a unique event operation. Selected by the group, a score of street musicians has offered New York audiences - alerted via the Internet - interpretations live new songs from Oasis. The operation covered by the media has generated press coverage and album sales records.


Thursday, November 19, 2009

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Create social networks

France is the 5th nation on the network with 12 million Facebook users. While Twitter for only 105,000 people, making France the 9th country users (Source: ZDnet, FIFG). These figures speak volumes of hearings on the impact of social networks today. The marks are developing devices increasingly Event to give high value or desirability around its products while attracting new community members.

Levi's and Twitter

The system set up by Levi's is unique because combines both buzz street marketing and social media. This
(iSpyLevi's: Levi's I Spy) was held in Australia. Its principle is simple: models, Levi's employees walk around Melbourne and Sydney. They have an iPhone, and overlook Twitter clues indicating where they are. If someone spots them, just tell them: They are Levi's? for that then she wins a pair of Levi's. And these jeans is the model that you give it by removing the door. Results of the film: 1450 followers over to Tweeter, a big buzz (300 000 persons exposed to campaign on tweeter), 200 jeans distributed. The operation will be generalized in Perth and Auckland.



Ikea and Facebook

For the opening of the new branch of IKEA in Malmö, the brand has used the "Tag" from Facebook on products. Customers could tag objects in photographs of interiors decorated with IKEA products with their own names to win these products.




Louis Vuitton and Facebook

Louis Vuitton fan on his Facebook page, created in early October the event on her fan page, as part of Fashion Week: the live broadcast of the show's creator.
Louis Vuitton launched during June's fan page, which now has to date more than 700,000 fans. A fan page that contains the guidance of their communication strategy namely "The art of travel" shown in the latest creations by the presence of Gorbachev and Keith Richards. The event "live" had a limited life span of 15 minutes (even if the video was aired a few hours after for those who have missed the line).

What is innovative is the selection of Louis Vuitton to create the event rather than its brand site but directly on his fan page, while many advertisers tend to use the fan page for "driver" users to the brand site. Results: Over 100,000 fans recruited the 7 days preceding the event

Wednesday, November 18, 2009

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promotional treats

The Lucky Bag, also known Fukubukuro in Japanese, are bags which the customer ignores the content, the stores sell some seasons (sales periods) to get "rid" their inventory or end of series.

The Lucky Bag of Apple Store are the most anticipated (some clients are sleeping in front of stores to make sure you have one). The Lucky Bag 2009 Apple was on sale for 35,000 yen, or € 275 and inside, they found for 69,000 yen (545 €) iPod product oriented.


The lucky bags arrive in France for the first time in a temporary boutique the Ember Days of November 21 to 29, limited edition (1,100 copies). Sold 30 or 50 €, they contain a selection products from brands whose value may be double or even triple. Six themes will be proposed to "guide their choice according to their preferences." For more information: http://www.luckybags.fr/

Tuesday, November 17, 2009

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Think Global, Act Local

Locavore trend of creating local partnerships between consumers and a firm, often located in suburban area, was born in 2005 in San Francisco. His goal: to develop direct sales by subscription farm products. This concept subsequently exported to Canada, Europe and even in France. In hex, this " isolationism 'food concerns 250,000 people.

Aujourd'hui en France, associations for the preservation of peasant agriculture (CSA) establish partnerships between a local farm and consumer group. Recipient to buy a weekly basket of vegetables and fruits in season, paid in advance.

From trendy restaurants of 5th Avenue displaying menus "100 miles", to community gardens or the restaurant's corporate headquarters Google called "Coffee 150" (because anything that is served is produced within a radius of 150 miles) this trend extends also in food distribution.

Farm the SART is a concept store that clearly displays its commitment to promoting local agriculture. On a surface of 1200 m² originality is to offer a locally produced food while learning the business from a farm in a fun way. Outside: a picnic area, outdoor games (corn maze), farm animals, and in his yard covered 1000 square meters, each Thursday afternoon, a market comprising fifteen producers premises.


Verytbale which is a hall that specializes in fruits and vegetables (nearly half are from the region) adjoining a restaurant where you can eat salads, soups, quiches and sandwiches prepared with products of the store, between Tours and St. Avertin (Indre-et-Loire). A drive can attract a clientele pressed, which can carry different dishes inside the restaurant, but also baskets and baskets of fruit and vegetables.


E. Leclerc also surfs on this trend with his pamphlet called "PRODUCT OF THE COIN" which displays a regional map with the gallery of key producers and breeders around the Chemillé Leclerc (49).

Monday, November 16, 2009

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The return of the balloon jumper

To cope with the gloom, today marks the play "positive attitude" to the image of Carrefour, Coca-Cola. ... Some even go further by creating real brand experiences around the game balls and other jumpers beach balls make their appearance in the city.

To create an event around the launch of Mentos gum round , truck freed Jumping balloons to passersby in Vancouver (Canada) and invited them to join him on a sheet of paintings to celebrate.




To launch the campaign and the output Entertainment unlimited phone and Aino Satio Sony Ericsson makes history with "the invasion of Space Hoppers ( colorful balloons jumping).
This launch is accompanied by a media campaign (TV + movie) and non-media: from street marketing, display Decaux, Smart colors of the Hoppers, a total covering of the Metro Line 1 and the web. From November 18, the homepage of Yahoo will suffer an invasion: all customized hoppers will appear on the screen.
To attend the event, visit the website www.hopperinvasion.com where you can create your own ball hopper. For now the invasion has already taken place in Barcelona where 500 balloons jumpers swept the city.



In the same movement, the communication campaign for the company Carnival Cruise Lines (A cruise line offering numerous activities and entertainment) caused a sensation in the streets of Dallas last year. Giant inflatable balloons were released into the streets above the crowd.

Tuesday, November 10, 2009

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Augmented reality on the streets

We knew the many applications of augmented reality (being immersed in a game or in a place, virtually dress, presenting products in stores ...). This technology continues to expand into other worlds: outdoor window and display. And this is not ready to stop after the announcement by Bouygues Telecom to launch its application to augmented reality for Android at Christmas.

To encourage people to play the lottery in Canada, the pedestrian who is positioned in front of the window of Max LOTTO in Canada is being applied directly to virtual elements such as sunglasses, a parachute in the back ... The idea is to get the following message: you can play and make all your dreams




To promote the installation BBC screens retransmitting chain across England, an augmented reality system allows passersby to see on the screen where a hand just to touch them, catch them or reduce them.




Three new Android phones are expected to arrive by Christmas in the catalog of the operator, the Galaxy-Spica Samsung, Huawei and LG U8230 GW620 EVE. They will receive the future application augmented reality "Here Info" Bouygues Telecom . This software will allow you to select what you see on your phone via the built-in camera and immediately detect any surrounding services: restaurants, cinemas, banks ...

Monday, November 9, 2009

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Welcome to the Airport

The airport is a strategic location which allows communication over the territories of mobility and enjoy a natural traffic (each month, 5 million different individuals solely on the Airports of Paris). The means of communication but there are many tactical media (such as treadmill) are also used by brands that want to create an event or relay their news product to a captive audience.


The group Improv Everywhere (see "Marketing bares") had led a very remarkable action to JFK airport by hosting passengers.



Amnesty International denounces trafficking of women by staging a woman in a transparent bag placed on the treadmill for passenger baggage


To promote his hotel and especially the pool, Beau Rivage transforms the baggage conveyor belt in the pool with swimmers.


To show the need to report any suspicious contents of luggage through customs at the airport of Schiphol (Amsterdam) on his arrival, customs officials have arranged with the air bags on suspects carpet. The message "Something to declare? Please contact Customs.


To promote its restaurants

Friday, November 6, 2009

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When the street marketing puts his hand in his pocket

In times of crisis marks are they more generous? Beyond the street marketing operations that distribute money directly, is emerging a new posture for brands seeking to attract "Generation G". G for generosity: the name given by the research firm trendwatching.com individuals who no longer recognize themselves in reckless spending but emphasize human values, based on sharing.

how the buzz when you have no money to buy a spot advertising during the Superbowl?

In February in New York "renfloueur the Bill" ("Bailout Bill") was standing behind a makeshift counter in Times Square, handing out dollars to hundreds of people. Under a sign that says "Bank Rescue" Bill gives at least $ 50 each, sometimes more (it will distribute a total of $ 500,000 in four U.S. cities). In fact, Bill was promoting a website for classified ads, bailoutbooth.com .



How about a website in times of crisis?

In April, Planet- Reductions.com distributed notes of 5, 10 and 50 euros in the metro and shops in Paris to promote his website cash back. The principle: they give you money every time you shop.





Mailorama (Site specialized in the cash back) took up the idea by announcing it would distribute bags filled with euros in the streets of the capital Saturday, November 14 next, in the afternoon.

How to demonstrate that we can do Save money by choosing an alternative telephone operator?

In London (August), the mobile phone company, TalkTalk had organized its buzz by using the services of pickpockets to "put pocketing (put money into the pockets of passersby).





How to communicate on the low price of a car?

In London this summer, Chevrolet had placed a poster for its new Aveo, which were stuck on 20 000 coins of 1 penny. Passersby were then invited to take off.


Thursday, November 5, 2009

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Communication that fly

The new media "mobile" life: insects!

In 2008, a team of skateboarders and bikers professionals Zoo York, a leading brand of the coast and in the field of alternative sports, had spread in the Wall Street district, hundreds of cockroaches with logo mark tagged on their carapace. Subsequently, a TV campaign took over the Web to spread the message even more (MTV, Fuel TV, ESPN).




More recently, the German publishing house Verlag Eichborn created the event during the Frankfurter Buchmesse, the big book fair held annually in Frankfurt , by releasing 200 flies carrying mini-banners


Wednesday, November 4, 2009

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Carrot Mob

We knew the flash mob in the form of "happenings" Today we discover a more constructive action with Carrot Mob: do u mobilization consumers who directly support businesses that commit to reducing their ecological footprint.


This new form of activism was born in San Francisco March 29, 2008. That day, 300 people jostling at the entrance of a small supermarket, ready to buy whatever they could ...


The approach is simple: thanks to social networks, they send mailings and leaflets they distribute the organizers of a Carrot Mob mobilize a more potential buyers. They then canvass a neighborhood shops by offering them as everyone they are mobilized to shop for a whole afternoon at home. To be selected, the merchant must undertake to invest a portion of profits generated by these mass purchases in energy efficiency measures.


Tuesday, November 3, 2009

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Another way to connect to the cinema

The latest figures published CNC on October 12 showed that movie attendance is up 9.4% over the last nine months compared to 2008. Which is already more than 144.19 million spectators against 139.42 million. A place with high traffic, therefore, where the sequence pub now coexists with communications more "alternatives" to create the event in the room.

Advertising "show"

The store of ready to wear " Daffy's " is its promotion through advertising "animated" in the movie "Ziegfeld" in Manhattan just before the film "Amelia". To see ...



To prove timeliness of information, Stern.de depicts a scene in a movie with a couple of actors hidden among the public: a woman (pregnant) simulates contractions and left the cinema a few minutes before the end of the film with her husband. A few seconds later the screen, an advertisement signed Stern.de announcing that "twins are born in a local cinema (...)"



The room branded the color of a brand

Promote ice magnum chairs of a movie theater were covered with two colors symbolizing the stick and chocolate ice Magnum. Same approach for the brand M & M's dressing with a movie theater-colored candy.

Communicating in the dark

To publicize the nocturnal visits of Zoo Curitiba (Brazil), fluorescent stickers shaped eyes of animals were placed in cinemas with message "Zoo Curitiba. Night tours available. "


Interact with the public
Viewers of a screening of Ratatouille had experienced for the first time in Europe interactive advertising for the brand Volvo. Their movements helped to guide the trajectory of the Volvo XC70 .

Monday, November 2, 2009

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Sun, as the sun

Hello,

After my stay in Austria, I went through northern Italy to Genoa, where I took a ferry to Tangier CNG via Barcelona. Proppre The boat is the friendly staff the crossing not very expensive, however this is not a cruise for all the distractions of the vessel are closed on this trip in particular. What we understand when you see the condition of common areas after the first night.

Unloading in Tangier to 19pm under a temperature of 23 °, not nice.

Since I ride along the beautiful landscapes of the Atlantic. In some

days I would take time to tell you and maybe you put movies or photos. Sincerely



Veronica