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Top of the Pop up

In 2009 we have seen the proliferation pop up store, the English word ("pop up" relief and "store": shop) that comes from children's books in which the image unfolds in three dimensions. It means stores ephemeral phenomenon born in the United States and Canada. In 2010, fashion pop up stores "is likely to persist and develop, as it could be one of the remedies to the crisis. Alongside the local shops, the retail and Internet sales, it will henceforth reckon with this new distribution format.

A new distribution channel

" distribution needs to renew itself constantly and the ephemeral store is one of these alternatives with respect to this lack of differentiation and the need renewal " says Francoise Sackrider, a professor at the Institute of French fashion.

The pop up can also be a way for a brand to test a plan to open shop without taking any risks. For example, before embarking on a new foreign city, the clothing label Comme des Garcons always opens a shop for a month.

More recently, eBay installed a pop-up of 550 m2 in the heart of Manhattan (12 are planned throughout the U.S.)

A business opportunity

The pop up stores "are much less expensive than store final and can make the most of the effect of surprise. These shops may also be related to a seasonal peak sales. For example, pop-up stores in the U.S., can fill empty spaces in malls, the Christmas holiday season.

Thus, the toy teaches Toy's R Us has long used the pop up stores "in the United States to boost sales at Christmas time. The group now accepts the concept of "Toy's R Us Express in France: it opened on November 5 the first point of sale instant 700 sqm in the mall Boissénart, Seine-et-Marne (77 ).

popup The hotel consists of a structure that can fit anywhere. His goal: to provide greater housing capacity lorqu'il is an event such as a music festival, a sporting championship ...

A place to create the event

ephemeral shops offer during a product launch or a limited edition, a design at the event.
Open once a month, Pop Up Store - Oberkampf is an event where fashion, design, decoration, cosmetics, visual animations, live performances and unusual objects are mixed. Next meeting on 30 and 31 January 2010. http://popupstore-oberkampf.blogspot.com/

In another trend Pop Up (book) now applies to other communication media:

To introduce their new jeans collection at the Belgian press and Dutch Levi's and communications agency Belgian Mortierbrigade imagined a cardboard pop-ups that unfolds into a dresser with three drawers, closing new jeans brand.

Designed by Viennese artists and Liddy Scheffknecht Armin B. Wagner, a concept office Pop up cardboard unfolds in the manner of animated books.

To promote the new spray deodorant Ambi Pur "Pink Flower", the agency Jung von Matt AG, Stuttgart has installed a giant pop-up behind toilet doors public in four different cities.

Articles for more information:
http://www.businessweek.com/smallbiz/content/nov2009/sb20091112_724305.htm http://blogs.lentreprise.com/cgi-bin/mt -search.cgi? tag = popup &% 20store blog_id = 192 = 192 & IncludeBlogs
http://www.radiobfm.com/edito/home/51875/les-pop-up-stores-la-distribution-a-la-mode-ephemere/

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Top 10 Trends 2010 Web & Tech

2009 demonstrated the interest of consumers to mobile content. 2010 should bring to the forefront the mobile medium, but also social networks that emerge from their borders. As for technology, they are visibly worn by the 3D multitouch or geolocation. Focus on key trends to follow ...

Social networks "everywhere"

300 million subscribers to Facebook, 11 million users of Twitter ... 2009 was undoubtedly the year of the explosion of social networks. These new spaces of communication have emerged as essential tools.

However the reputation of Twitter is not converted into inscriptions in France after the last poll Ifop for Atelier BNP-Paribas. Thus this study shows that if 60% of French people ever heard of Twitter, only 9% of them are on the service. More user profiles, such as the connoisseurs of this network office, is close to that of the most frequent users: men, age 35, higher socio-professional categories and residents of the greater Paris area. To learn more about the study: http://www.ifop.fr/media/poll/1020-1-study_file.pdf

> Towards new uses social networks in 2010?

Social Networks & TV:

2010 is probably the year of convergence between social media and television. Microsoft has moreover allowed access to Facebook, Twitter via the Xbox 360. We can chat with friends on the TV screen using a small keyboard sold as an option. As for electronics manufacturers, are preparing for the integration of social networks. New televisions come out in 2010. They provide access dirtectement via a special menu, Facebook, YouTube or MySpace without a computer.

Social Networking Sites & Merchants:

In 2010, Forrester Research predicts that online merchants consider social media as channels mature, establishing budgets and measuring tools accordingly.

& Social Networks employees:

Nearly two-thirds of companies surveyed by Watson Wyatt are preparing to increase their use of social media in 2010. Why? In order to communicate more easily with their colleagues in a professional environment as complex.

géolocalisaion & Social Networks:

finally quote the buzz of the moment with the new social network Foursquare, a mix of Twitter and Google Maps, which allows to geotag your friends on the web. With geotagging, social network can follow his friends to track and collect information about their immediate environment. "In the U.S., the network recorded a growth of 400% per week. In France, the influential bloggers talking about it more and more. Foursquare is becoming the new Twitter.

Launched last March, the service would identify already 170,000 members. In recent days, the site is available in all cities worldwide.
The first step is to download the application on their smartphone (iPhone, Blackberry or Android). The next step is to register ("check in"), you are then located on a map, GPS. Your friends receive the information. They can go see you without warning. If you decide to dine, Foursquare offers a dozen restaurants listed in the district. Click on any of them to view comments ("tips") of your friends and family.

development of crowdsourcing

Crowdsourcing is a neologism created in 2006 by Jeff Howe and Mark Robinson, editor at Wired magazine. Crowdsourcing is to use creativity, intelligence and know-how of a large number of Internet and at the lowest cost (source Wikipedia).

Putting consumers at the heart of the business. Procter & Gamble greatly influenced this new direction with the concept "Connect & Develop" in 2000. Today the programs Vocalpoint (participatory site for moms: product tests, reviews etc ...) integrates more into the consumer co-design new products.

In some cases consumers spend themselves to the production of products through sites like Etsy (sale of craft products), Ponoko, Spoonflower (impressions demand) or CafePress (derivatives).

Through its website Ideastorm, DELL embarked on crowdsourcing and innovation shared. The goal: to create innovative new products with support for its clients in a participatory approach to innovation. The site makes it possible for everyone to give his views on the product or feature they would like to see on their next Dell PC.

BestBuy that the launch of the film "New Moon" has sounded his Facebook fans to get their favorite movies and books about vampires. The top 50 responses were listed on the site BestBuy.com. Fans were delighted to see the popular brand were able to listen and buy new products tailored to their current interest. (Source Culture Buzz)

The explosion of applications on mobile

The latest survey by the Mobile Intelligence Screen Digest, revenues generated by applications other than voice and Posts are expected to double over the next four years to reach 100 billion euros by the end of the year 2013. Of the 100 billion euros in revenues, 8.6 billion will come from sophisticated mobile services such as video, games and music that will grow by 50% compared to 2009.

expected 20 billion downloaded applications per year in 2014 against 2.3 in 2009
Social networks like Facebook (with Facebook Lite) or Twitter offer mobile versions or applications.

Volkswagen has only communicated via an iPhone application to launch the new Golf 6 GTI USA. The brand offers a mini game, GTI Racing, putting directed specifically on the iPhone. The game offered to send messages via Twitter to track your competitors, or to record your achievements in the game and put them online via YouTube. A key, my opportunity to win the Golf GTI.

The "social gaming" (casual games and social networks)

The game will no longer be bound to the PC or console, but it will use social networks, Facebook and Twitter, to enrich the experience.

The most popular in 2009 was FarmVille, an online game is to deal carefully with a virtual farm did much to talk about it. Farmville has quickly become the most popular application of social network Facebook. Since the game's launch in June, more than 62 million people have registered to play. Of these, 22 million connect to it at least once a day based Zynga, the company that created Farmville.

Another example is Paintball Paradise 3D (FPS)

Internet TV

If the Internet was in its infancy impact on the audience of viewers, chains are finding new sources of business through multiple service called "on demand" emerged in recent years.

United States, we are talking about a project that will revolutionize our use of television: the "TV Everywhere": The Revolution services accessible through the television. Services that can be found elsewhere (computers, mobile ...) but take a different meaning in the context of the television screen.

According to a recent Forrester report (Connected TVs Need To Sharpen Their Value Proposition), connected televisions should represent nearly one third of the park by 2014 .
manufacturers LG and Panasonic and integrate Skype in high definition, to provide functionality similar to computers (calls to landlines and mobile voice conferencing).

Augmented Reality on mobile

The real innovation comes mainly from the explosion of applications running around augmented reality on mobile devices. Some Examples:

Augmented Reality to find information in the city:
Yelp (American company that provides social networking services, search services and suppliers, and for publication of reviews) and its iPhone application includes a feature of "Augmented Reality", allowing the camera via his iPhone to display tags overlay of reality that is filmed, to guide them in 'real time'.

Augmented reality to find his car
An application ( Carfinder ) on iPhone can find his car with GPS geolocation and digital compass. With AC, we get a view of augmented reality that allows us to find the car or as a plan as a Google Map. Augmented reality Skiing:
The application " RealSki " developed by RTP (Resort Technology Partners) only available in the U.S. is to find a wealth of information through augmented reality on the slopes (slopes over the nearby, restaurants, toilets, accommodation ...)

Launch 3D

Samsung and LG this year should submit 3D screens, and Panasonic has announced the availability of screens in the spring of 2010 for France. LG and Sharp working on TVs that will not require glasses, the user can see the terrain at a distance. Finally, on the side of video games, the PS3 will be compatible with the 3D from the summer of 2010.

Note however that this technology does not really break through in 2010 (or even in 2011) for several reasons: manufacturers have not agreed on a single standard, and customers who already have a HD screen rather likely to want to invest in a blu ray player than to change their screen compatible 3D screens will inevitably be more expensive that the 2D versions, and then 3D movies are rare in most rooms.

3D TV programs will be created for ESPN and Discovery in 2010


The emerging market for electronic books

For the first time Amazon has announced that sales of books Digital exceeded at Christmas those of classic books.

Customers bought more books for the Kindle than paper books. Between mid-November and mid-December, sales of Kindle, distributed in over 100 countries have exceeded those of iPod Touch, so that analysts expect a little less than one million units sold in season.

It seems that the electronic book is devoted to a real success. The Sony Reader, the Nook, or the future of Apple tablet should further promote the democratization of e-books, alongside the Amazon Kindle.

The rise of multitouch

touchscreens are poised to invade the houses. Most manufacturers of personal computers have benefited from the release of Windows 7 to unveil their latest devices, which want more user-friendly than conventional desktop computers, with an emphasis on multimedia.

The 3M advantage of CES 2010 to introduce an LCD multitouch sensitive to the ten fingers. Its uniqueness lies in its ability multitouch (or multipoint in French). But where others have a tale or two fingers, 3M pushes its technology to the recognition combinations with 10 fingers.

The serious games caught in "serious"

Inspired by the video game, including its playfulness and the use of increasingly frequent graphics engines, the "serious games" (literally Thurs seriously) occurs most often as support to the awareness or training. This sector has received in France with the state of 20 million euros. Some examples

2009:

From prevention with the studio Succubus Interactive, which has developed a game on behalf of the city of Nantes Happy Night. Available online, it aims to educate young Nantes in conveying prevention messages about alcohol consumption. Or

simulation of fire in a train. To train its agents in the management of fire in trains, the SNCF told VirtuoFacto conducting a serious game in 3D. This simulation tool, which is developing interactivity with virtual passengers, must be deployed on hundreds of posts.