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The shelters take on new dimensions around services that combine information and entertainment. Today's innovations lay the foundations for the future of outdoor advertising for advertisers to provide new solutions for public speaking ever more experiential and interactive.

In 22nd National Meeting of Public Transport (Nice, 25-27 November 2009), the French furniture specialist MDO presented "Disco . A new digital signage solution that uses giant video screens and touch to inform users of public transport.
But the innovation lies in the interactivity offered by touch screens. Waiting for the bus or tram, passengers will feel like a giant iPhone use with different applications: videos, photos, route calculations, plans etc.. With the ability to transfer information on their smart phone. The first touch screens must be created on a French network in 2010.

JCDecaux launched in May, and for six months, a digital device driver on the 19 bus shelters "Digital Neighborhood" (2nd arrondissement of Paris).
By scanning a 2D bar code located on both rear sides of street furniture, pedestrians could access a mobile portal offering them to discover the countryside through practical content, historical, cultural and recreational activities.

To prolong the relationship based on experience, including devices such initiated with the Windows Café Windows has chosen to promote the use street in touch Windows 7, via bus shelter incorporating an appropriate screen for this technology.

The Swedish subsidiary of JCDecaux has started the deployment of interactive bus shelters based on the solution of the Franco-Japanese ubiq'window LM3LABS. 15 units have yet been installed.
These shelters allow passengers to obtain information on their journeys (research stations, routes, lines ...). They decline, in a second time, advertising (ad-games, interactive advertising, edutainment ...).

To mark the exit DVD Collector's Snow White in October, and JCDecaux Innovate Posterscope put in place for the Disney campaign display offering Parisians to choose their favorite dwarf.
The device can vote for their favorite dwarf in seven interactive bus shelter JCDecaux, each dedicated to one of the characters. Young and old alike are invited to press a button that immediately recognizes the vote of the dwarf on the poster. Votes are then accumulated on a blog dedicated to the operation and updated in real time throughout the duration of the campaign .

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New appointment promotion of year-end made in USA

Cyber Monday

Already well known in the USA, Cyber Monday is the end event of the year of online merchants across the Atlantic. Imported into the hex last year, the second version made in France was held from November 23 to 29 ( http://www.cybermonday.fr/ ).

Many French commercial sites participated in the event (La Redoute, Fnac ... Cdiscount). Customers could receive discounts ranging from 300 to 90% for their Christmas shopping at the initiative of Cash Store. In 2008, Cybermonday drew more than 10 million visitors, with peaks of 500 requests per second connected the first morning.

Furthermore, to celebrate the event, a parade of "Miss Cyber Monday" was held in Paris (Saint-Lazare and the Avenue de l'Opera).

Black Friday

veritable institution in the U.S., Black Friday is a day of special discounts that launches the Christmas sales. In France, only Apple is trying to establish this tradition.

As the United States, Apple is organizing the Black Friday for two years in France and other European shops. Throughout the day Friday, November 27, so it was possible to acquire some Macs and iPods at discounted prices.