As far we spoke only of plasma screens to modernize and boost sales outlets, the new trend is towards "digital media": keep these screens but their functions are developed thanks to technological advances. Besides interactive windows, some signs show that the screens can be used in innovative ways and events.
Hermes
In the window of the flagship of Hermes in Tokyo (designed by Tokujin Yoshioka), a woman on a screen blows on a square of silk (real property) which undulates.
Hermes
In the window of the flagship of Hermes in Tokyo (designed by Tokujin Yoshioka), a woman on a screen blows on a square of silk (real property) which undulates.
Diesel
The showcase of Diesel invites passersby to visit the scenes of his store to the recovery of a cab CCTV that broadcasts on screens , unusual scenes of love wrestling ... in fitting rooms.
Lanvin
video installations, digital photographs in the windows Lanvin in September co-authored by Jean Yves and Tania and Vincent. "Assuming full modernity of the XXI century and the impact of technology in our relationship with others, Lanvin and decrypts dramatizes our" lifestyle "half computerized.
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