Internet has fostered the development C to C (consumer to consumer) that is to say, the linkage between individuals (like eBay). The exchange of goods between individuals on the Internet has continued to grow in 2009 because of the crisis (see survey PriceMinister / La Poste). In this context, marketplaces have become new distribution channels like the signs from the "mortar" (eg FNAC) or pro-am (the professional-amateur).
The main survey results published Monday, November 9 PriceMinister / Post conducted by the institute OpinionWay:
> Internet users who buy over the Internet for additional income
Six out of ten French Internet users (60%) purchased or sold at least one object between individuals on the Web over the last twelve months, against 56% in 2008.
> A business that extends beyond the Internet
If we also take into account garage sales, 77% of respondents shared objects between individuals in a year.
> mainly around exchanges of cultural products and ready to wear
One in five Internet users (21%) purchased books on the Web, 14% have purchased clothing, and 13% of video games.
The main reason for buying or selling on the web, even before the price: reducing waste to 49% of respondents.
Fnac.com adapts its business model to changing market by launching its marketplace
The company has just launched on September 17, its offer C2C. In the style of greats such web Ebay Priceminister Amazon; Fnac.com offers its customers the opportunity to sell their old CDs, DVDs, books, video games. "A logical step for a company whose business plan is the "100% customer" in the heart of his approach. " The Help section
MarketPlace, "animated" by a Fnac store clerk can make the link between the 2 channels.
The burgeoning marketplace pro-ams
marketplaces or trading platform virtual federate offers and requests of customers and sales professionals for a particular industry. Besides
operators market places that are the basis of culture merchants (Amazon) or high-tech (Rue du Commerce, Pixmania) is emerging pro-ams (the professional-amateur). The latter offers interesting initiatives.
Book of Cooks, a marketplace that connects "the passionate cooks who want to supplement their monthly income and those who do not want to pay too much for a professional conservator" bookofcooks. com
FitOrbit , a marketplace that allows users to benefit from a hub (online & mobile) and a personal trainer to get the fitness and deal his health / body / your diet: http://www.fitorbit.com/
For more info on the subject of marketplaces and the pro-arms, I invite you to read excellent ticket Fred Cavazza : http://www.fredcavazza.net/2009/06/22/un-second-souffle-pour-les-marketplaces-avec-les-pro-ams/
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