Today seniors represent 25% of the French population, they constitute, in 2050, nearly a third of the French population (source: INSEE). But beyond these figures and the opportunity that this target for marketers, brands no longer hesitate to do "work" seniors for their street marketing campaign on the net or to recreate the social link younger generations.
in November to promote the video contest Foot Locker : "Wins Sneakers enough to take a lifetime," a team the "grandpas" roamed the streets of Paris shopping provided flyers. A street marketing operation that was relayed by a more "live bath" in the window of the insignia of Halle and a projection of a selection of videos on the walls.
in November to promote the video contest Foot Locker : "Wins Sneakers enough to take a lifetime," a team the "grandpas" roamed the streets of Paris shopping provided flyers. A street marketing operation that was relayed by a more "live bath" in the window of the insignia of Halle and a projection of a selection of videos on the walls.
How build social ties between older generations and generations connected at all digital? Golden Hook, moved to convene a group of grannies who knit wool caps sold at the request online. The site allows you to create your own hat: materials, colors, shapes, etc.. Website: http://goldenhook.fr/
The international Oxfam (against injustice and poverty) offers on its website providing YouTube videos through the "tricks" of grandmothers that allow each of save money at the end of the month. To do this, Oxfam has selected a team called Granny Green Mamma "(grandmothers green). Website: http://www.oxfam.org.uk/applications/blogs/goodideasvideo/
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