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World Tour showcases Christmas

This year, the Christmas windows are the spectacular (mainly department stores), drawing on tales or imaginary Christmas to speak to an audience young or old by partnering with fashion designers. Even if, prioiri, shop windows seem quite "conventional" (for the staging, the use of puppets ...), the novelty this year is the use of technology (interactive displays, touch ...) and social networks (eg, Saks Fifth Avenue).

The Wizard of Oz inspired signs

The London department store Harrods celebrates Christmas in its showrooms with 70 years of the film "The Wizard of Oz." The facades of the store in Knightsbridge is transformed into emerald green color of the "Emerald City" film. The inauguration of the facade was held October 29, 2009 with a parade worthy of Disneyland, in honor of a charity fund, with the presence of Dannii Minogue and Chairman Mr Al Fayed at Harrods.

The showcase Hugo Boss , rue Saint-Honore in Paris, features pop-up books on the giants of the Wizard of Oz theme.

The letter to Santa with the showcase touch

In Macy's (New York) the theme this year is "The Journey of a Letter to Santa Claus" ("the journey of the letter to Santa Claus" ). Part of the showcase is tactile and allows children to make their letter to Santa. The story tells of the case then the "journey" of the letter to reach its destination.

Snowflakes and wishes to share ... on Twitter and on the window!

The showcase store Saks 5th Avenue in New York tells the story of "Twinkle," a little snowflake, traveling the world to New York City.

El Corte Ingles , the English department store also covers the facade of snow flakes.

But the most innovative is partnership with Microsoft Saks with interactive windows (branded Windows 7) and screens. On one of them displayed a continuous Twitter feed where anyone can send a message with the hashtags "holidaywindows" to share their wishes ("Share Your Holiday Wishes").

Christmas A visual and audible

For Christmas 2009, the store The Cheap collaborates with video artist Bertrand Planes around four visual and sound installations. Showcases that are imagined as real small theaters in the street.

The showcases fashion designers

The windows of the Galeries Lafayette chose this year the fashion designers Jean Paul Gaultier, Kenzo, Zadig & Voltaire, Marc by Marc, Maje, Manoush who are responsible for dressing the windows of small cartoon on the theme of gluttony: chocolate, cupcakes , bunnies, teddy bears and other dolls gingerbread dressing the sets.

In Spring, it is the fashion houses Chanel, Dior and John Galliano (Victoire de Castellane), with the skill of the puppeteer Jean-Claude Dehix, who participated in this year's design puppets on the theme of Russia.

The showcase a product that stardom

The showcase of Apple for the holiday season has an iPhone 3G giant Christmas tree. The Christmas tree is created with icons of different sizes.

If you want to take a little trip to New York to see the decorations, 2009, I invite you to watch this video of Christmas 2009 in NY (for info, the decorations this year are mostly identical to 2008).

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The "old" are set to work

Today seniors represent 25% of the French population, they constitute, in 2050, nearly a third of the French population (source: INSEE). But beyond these figures and the opportunity that this target for marketers, brands no longer hesitate to do "work" seniors for their street marketing campaign on the net or to recreate the social link younger generations.

in November to promote the video contest Foot Locker : "Wins Sneakers enough to take a lifetime," a team the "grandpas" roamed the streets of Paris shopping provided flyers. A street marketing operation that was relayed by a more "live bath" in the window of the insignia of Halle and a projection of a selection of videos on the walls.

How build social ties between older generations and generations connected at all digital? Golden Hook, moved to convene a group of grannies who knit wool caps sold at the request online. The site allows you to create your own hat: materials, colors, shapes, etc.. Website: http://goldenhook.fr/

The international Oxfam (against injustice and poverty) offers on its website providing YouTube videos through the "tricks" of grandmothers that allow each of save money at the end of the month. To do this, Oxfam has selected a team called Granny Green Mamma "(grandmothers green). Website: http://www.oxfam.org.uk/applications/blogs/goodideasvideo/

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Other uses screens showcase the

As far we spoke only of plasma screens to modernize and boost sales outlets, the new trend is towards "digital media": keep these screens but their functions are developed thanks to technological advances. Besides interactive windows, some signs show that the screens can be used in innovative ways and events.

Hermes

In the window of the flagship of Hermes in Tokyo (designed by Tokujin Yoshioka), a woman on a screen blows on a square of silk (real property) which undulates.

Diesel

The showcase of Diesel invites passersby to visit the scenes of his store to the recovery of a cab CCTV that broadcasts on screens , unusual scenes of love wrestling ... in fitting rooms.

Lanvin

video installations, digital photographs in the windows Lanvin in September co-authored by Jean Yves and Tania and Vincent. "Assuming full modernity of the XXI century and the impact of technology in our relationship with others, Lanvin and decrypts dramatizes our" lifestyle "half computerized.

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windows using the crisis

The windows of closed shops seem to offer new solutions for homeowners looking for extra income and opportunities for brands that find a new communication medium.

In New York, real estate agents benefit from closing stores and slowing the number of transactions to lease vacant space showcases trademarks.


In England (York), empty cases are processed to highlight the creative work.

A similar project was developed by the gallery "Twice in the same town" in August, which proposed to occupy seven storefronts among those closed account Nevers and whose "vacancy allowed the emergence of artistic forms. "

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Vendors take stage

parallel retailtainment with the development of its stores' shows, "we are witnessing the emergence of new" sellers "who no longer hesitate to play the 'GO' Club Med way to create more entertainment and foster customer relationships.

Apple Store

Vendors come to encourage those waiting in the street during the opening of the flagship store in Paris. In addition, they reserve for customers, a home with an honor guard at the entrance of the store.

Miscrosoft store

On a music Blackeyed Peas employees of Microsoft Store in Mission Viejo, California will begin to dance in the middle of the clients seem to enjoy the benefit.

Abercrombie & Fitch

brand of ready to wear transforms its stores in nightclubs (some light and loud music). Sellers who are not in crates dance on house music. Customers can also have their souvenir photo with the mannequin at the entrance.

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Trade between individuals on the Internet

Internet has fostered the development C to C (consumer to consumer) that is to say, the linkage between individuals (like eBay). The exchange of goods between individuals on the Internet has continued to grow in 2009 because of the crisis (see survey PriceMinister / La Poste). In this context, marketplaces have become new distribution channels like the signs from the "mortar" (eg FNAC) or pro-am (the professional-amateur).

The main survey results published Monday, November 9 PriceMinister / Post conducted by the institute OpinionWay:

> Internet users who buy over the Internet for additional income
Six out of ten French Internet users (60%) purchased or sold at least one object between individuals on the Web over the last twelve months, against 56% in 2008.

> A business that extends beyond the Internet
If we also take into account garage sales, 77% of respondents shared objects between individuals in a year.

> mainly around exchanges of cultural products and ready to wear
One in five Internet users (21%) purchased books on the Web, 14% have purchased clothing, and 13% of video games.

The main reason for buying or selling on the web, even before the price: reducing waste to 49% of respondents.

Fnac.com adapts its business model to changing market by launching its marketplace

The company has just launched on September 17, its offer C2C. In the style of greats such web Ebay Priceminister Amazon; Fnac.com offers its customers the opportunity to sell their old CDs, DVDs, books, video games. "A logical step for a company whose business plan is the "100% customer" in the heart of his approach. " The Help section
MarketPlace, "animated" by a Fnac store clerk can make the link between the 2 channels.

The burgeoning marketplace pro-ams

marketplaces or trading platform virtual federate offers and requests of customers and sales professionals for a particular industry. Besides
operators market places that are the basis of culture merchants (Amazon) or high-tech (Rue du Commerce, Pixmania) is emerging pro-ams (the professional-amateur). The latter offers interesting initiatives.

Book of Cooks, a marketplace that connects "the passionate cooks who want to supplement their monthly income and those who do not want to pay too much for a professional conservator" bookofcooks. com

FitOrbit , a marketplace that allows users to benefit from a hub (online & mobile) and a personal trainer to get the fitness and deal his health / body / your diet: http://www.fitorbit.com/

For more info on the subject of marketplaces and the pro-arms, I invite you to read excellent ticket Fred Cavazza : http://www.fredcavazza.net/2009/06/22/un-second-souffle-pour-les-marketplaces-avec-les-pro-ams/

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Get free

The shelters take on new dimensions around services that combine information and entertainment. Today's innovations lay the foundations for the future of outdoor advertising for advertisers to provide new solutions for public speaking ever more experiential and interactive.

In 22nd National Meeting of Public Transport (Nice, 25-27 November 2009), the French furniture specialist MDO presented "Disco . A new digital signage solution that uses giant video screens and touch to inform users of public transport.
But the innovation lies in the interactivity offered by touch screens. Waiting for the bus or tram, passengers will feel like a giant iPhone use with different applications: videos, photos, route calculations, plans etc.. With the ability to transfer information on their smart phone. The first touch screens must be created on a French network in 2010.

JCDecaux launched in May, and for six months, a digital device driver on the 19 bus shelters "Digital Neighborhood" (2nd arrondissement of Paris).
By scanning a 2D bar code located on both rear sides of street furniture, pedestrians could access a mobile portal offering them to discover the countryside through practical content, historical, cultural and recreational activities.

To prolong the relationship based on experience, including devices such initiated with the Windows Café Windows has chosen to promote the use street in touch Windows 7, via bus shelter incorporating an appropriate screen for this technology.

The Swedish subsidiary of JCDecaux has started the deployment of interactive bus shelters based on the solution of the Franco-Japanese ubiq'window LM3LABS. 15 units have yet been installed.
These shelters allow passengers to obtain information on their journeys (research stations, routes, lines ...). They decline, in a second time, advertising (ad-games, interactive advertising, edutainment ...).

To mark the exit DVD Collector's Snow White in October, and JCDecaux Innovate Posterscope put in place for the Disney campaign display offering Parisians to choose their favorite dwarf.
The device can vote for their favorite dwarf in seven interactive bus shelter JCDecaux, each dedicated to one of the characters. Young and old alike are invited to press a button that immediately recognizes the vote of the dwarf on the poster. Votes are then accumulated on a blog dedicated to the operation and updated in real time throughout the duration of the campaign .

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New appointment promotion of year-end made in USA

Cyber Monday

Already well known in the USA, Cyber Monday is the end event of the year of online merchants across the Atlantic. Imported into the hex last year, the second version made in France was held from November 23 to 29 ( http://www.cybermonday.fr/ ).

Many French commercial sites participated in the event (La Redoute, Fnac ... Cdiscount). Customers could receive discounts ranging from 300 to 90% for their Christmas shopping at the initiative of Cash Store. In 2008, Cybermonday drew more than 10 million visitors, with peaks of 500 requests per second connected the first morning.

Furthermore, to celebrate the event, a parade of "Miss Cyber Monday" was held in Paris (Saint-Lazare and the Avenue de l'Opera).

Black Friday

veritable institution in the U.S., Black Friday is a day of special discounts that launches the Christmas sales. In France, only Apple is trying to establish this tradition.

As the United States, Apple is organizing the Black Friday for two years in France and other European shops. Throughout the day Friday, November 27, so it was possible to acquire some Macs and iPods at discounted prices.

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The 'big endowments' dream

70% French players are (Study Directinet - March 2007). And more than 300 contests are selected and listed each month (source: concoursmania). Also to impress, and emerge from the multitude of games, some advertisers rely on the Big endowments. In this category, the trend is riding on "space travel" and "jobs and dream holidays.


The best job in the World

The Office of Australian tourism proposed to become guardian del'île Hamilton, paradise belonging to Australia, from June to December 2009 (winner to perform some work during his stay, but also take pictures and keep a blog).
In terms of financial benefits, the caretaker is paid up to € 58,000 for 6 months and has an official accommodation (villa with pool) and is compensated for the trip.
This high profile, was an original way to talk about Australia by scoring minds.

LetsBuyIt and the (second) best job in the world

site and price comparison shopping Online LetsBuyIt goes in quest of the ideal consultant, who will receive a fixed term contract of one month to travel to the capitals of seven major shopping and afford to purchase 10,000 euros.
A mission for which he received more than a gross salary of 5000 euros. It will during his trip to blog exposing the best plans found in every city. LetsBuyIt therefore expects the candidacy of shoppers until 14 December, with CV, cover letter and 60-second video. To send the whole page dedicated LetsBuyIt.com.

Kit Kat Break Ultimate

Kit Kat offers Recently a contest to win a dream holiday on a private island, where you can bring people of your choice, choose hotels and restaurants where you go, and perform a variety of experiences, while representing a value of 100 € 000
To participate, Kit Kat has established a dedicated website where the principle is to compose a music video from various audio and visual elements at your disposal. You prepare your clip, save it, and the best wins the contest after voting on the Internet.

Kit Kat flight into space

While the first commercial flight space vehicles are not yet in service, Nestle, already offers to win a trip into space in late 2010, worth 147,000 euros.
This "Space Travel" includes 5 days, 4 nights in Oklahoma City including transportation, transfers, lodging, meals and program monitoring of mandatory training in space flight and space travel for 1 person.

Toshiba "Space Chair"

The last operation Toshiba also relies on space. To promote its latest line of televisions Toshiba launches "Space Chair Project": it is to send a chair in the sky with a ball and shoot with HD cameras.
November 25 to December 10, Toshiba sets up a giant treasure hunt in Paris in 3000 with chairs in 30 different places in Paris. A key to this operation: a trip into space. The principle: We must recover a set code on chairs made by Toshiba in various places in the Paris region and then validate it on the site dedicated to then participate in the grand draw which will take place on 14 December.

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The participatory: a new relationship "win-win

78% of French people are suspicious vis-à-vis brands by IPSOS (Nov 2008) and 54% expect to be picked for intelligent people. "The consumer does not want to just be considered a single purchaser." Although participatory marketing does not start today, initiatives continue to grow and more and more brands are the heart of their strategy.

Definition: According to Wikipedia, "the principle of participatory marketing (or also called collaborative) is to actively involve consumers in the development of the communication product, development of new services or to promoting the news of a brand. "

In co-creating the" Crowdsourcing "

Co-creation in the food

Co-creation with Danone which is a perfect example of collaboration between a company and its consumers to validate the suitability of a new product with the tastes of consumers and ensuring its success in pre-launch. For nearly four years on a special site, the brand of desserts Danette elected by the Internet their favorite perfume. Result, 2 million people have voted in 2008.

The principle: the 2 new flavors are in store over a period to be tasted by consumers. The consumer visits the site Danette, who introduced the "match" the characteristics of each flavor, photos and videos in support. Then he votes for his favorite flavor, and he wishes to continue to exist.

addition, the site proposes to broadcast videos in his friends, put them on his blog, join the Facebook group of his favorite flavor, and win a trip.

Co-creation in transport

To celebrate the 30th anniversary of the RER C line, the SNCF organizes an exhibition and the opportunity to involving users in the interior of the trains.
The concept: just go to the site of the event, or return the leaflet distributed at train stations, and to review the three development proposals train (seats, floor, lighting, ceiling, ...). http://www.participative-spirit.fr/marketing-participatif/2009/10/la-sncf-a-lecoute-de-ses-usagers/

Co-creation in real estate

More recently the launch of the third phase of housing project M9 Developments and Sid Lee McGill Architecture invited potential buyers to participate in the creative process. They will then make comments about the project and thus take part in the design of their future life.

in a very Web 2.0, "crowdsourcing Is the co-operation between a brand and its customers who provide content and advice. The majority are participatory platforms where users create the content.

recently Local Motors, new car brand has used the "crowdsourcing" to develop its models.

The "crowdsourcing" to develop in the media or comic series

This was the case of CAP 24 , local TV francilienne Citizenside with the site that developed a page for allow viewers to contribute content.
But the latest example of the contribution relates to a series where you can become BD writer. The goal? Submit an original script for a gag Game Over (a series on the video game world), the spinoff series Kid Paddle. To have his name in an album Game Over (and reward that goes with it, 400 euros per bed) just to register http://www.gameoverforever.com/ and comply with the editorial .

brands have therefore found in participatory marketing a good way to learn the needs of consumers while providing a product perfectly suited to their needs. A strategy "win-win" which also promotes brand loyalty.

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Video games in real life

The game is now one of the most important cultural industries in the world. The past five years have been marked by considerable broadening of the gamer population: while the game was previously reserved for public trading, and young male, he now addresses everyone. Co-branding and competitions around the game are now appearing in places life.

numbers:
25.4 million people in France are playing video games. Over 33% of the French population plays video games and 63% of French people have an online business on the Internet (source: National Survey of Video Games 2009, TNS NIPO and Gamesindustry.com).

> The co-branding around the gaming

Ea Sports Active and Fiat 500
How about the new game from EA SPORTS ACTIVE coaching and try to make the Fiat 500?
Organizing wild free fitness sessions in the heart of Paris: a coach EA paced the capital with his team for a demo of EA SPORTS ACTIVE size. Equipped with shields and Wii, the team solicited passersby to attend meetings, to test the game / contest. The partnership with Fiat was staged on the test center Fiat 500 at the Champ de Mars with free fitness sessions.

Domino's Pizza Celebrates 25 years with the Ninja Turtles
On 29 October, fans Ninja Turtles fans and Domino's pizza ended up in the sewers of Paris. Domino's Pizza has selected, organized through a quiz on his Facebook page, 20 fans among the 25,140 registered. In the company of bloggers and journalists, each was allowed in sewers for playing video games while enjoying a good pizza.

> The gaming, new media competition to host the games

In mall. In April, the mall's three fountains in Cergy had created "the center of husbands' around the game. Men could participate in 14 tournaments, video games while women engaged in shopping. A key 300 euros in gift vouchers.

At an event . Lacoste is promoting its new men's fragrance Lacoste Challenge in France during the tournament at Roland Garros. A booth dedicated invites consumers to play video game called "Lacoste Challenge Cup." At the end of a draw the winner won tickets to the best matches on center court.

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The new musical event with

Synchronization, "endorsement" co-branding, sponsorship, or creating musical experiences ... music is the new territory of expression for brands. The world of music becomes a marketing arm increasingly sought by the brands to promote a new product, create an event or generate buzz.

giant karaoke: create a happening and a lot of buzz

course is believed to T-Mobile, which had organized its first flash-mob earlier this year at Liverpool Street Station in London and his second in Trafalgar Square who had sung no fewer than 13 000 people with Pink as surprise guest. Yahoo! had also "cons-appeal 'to the Champ de Mars in Paris with karaoke" the largest in the world "which brought together 20,000 people.

Experience "musico-geeko-sport"

To mark the release of his latest single titled Underdog, the band Kasabian has partnered with the brand Umbro by imagining a game mixing a giant Guitar Hero , football and music: Kasabian Football Hero.

Principle: take the band's music for the atmosphere, Umbro football players dressed for the players, and it casts a giant Guitar Hero in a London warehouse.

New Star in his car

For the promotion of the nation saw a new navigation system with TV and online digital music and video technologies, Sony has designed a casting operation to find the "star" of the title song in the car ... "For Singing Auditions."

Principle: Choose your music and sing in your car (alone or with others). The navigation system which broadcasts music films you as well. You can send your auditions to the website dedicated http://www.sony.jp/nav-u/singing/ (your video will be posted on YouTube). A first win in December will receive the sum of ¥ 842,000 ($ 9,500). Then a second edition in January will reward the winner by offering him a budget to fund 10 years of holidays. The operation will be publicized through a wave of TV spots in mid-December, taking the best of the hearings.

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For The seventh album from British rock band Oasis (Dig Out Your Soul), Warner has come up with his agency BBH and the assistance of Tourism New York a unique event operation. Selected by the group, a score of street musicians has offered New York audiences - alerted via the Internet - interpretations live new songs from Oasis. The operation covered by the media has generated press coverage and album sales records.

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Create social networks

France is the 5th nation on the network with 12 million Facebook users. While Twitter for only 105,000 people, making France the 9th country users (Source: ZDnet, FIFG). These figures speak volumes of hearings on the impact of social networks today. The marks are developing devices increasingly Event to give high value or desirability around its products while attracting new community members.

Levi's and Twitter

The system set up by Levi's is unique because combines both buzz street marketing and social media. This
(iSpyLevi's: Levi's I Spy) was held in Australia. Its principle is simple: models, Levi's employees walk around Melbourne and Sydney. They have an iPhone, and overlook Twitter clues indicating where they are. If someone spots them, just tell them: They are Levi's? for that then she wins a pair of Levi's. And these jeans is the model that you give it by removing the door. Results of the film: 1450 followers over to Tweeter, a big buzz (300 000 persons exposed to campaign on tweeter), 200 jeans distributed. The operation will be generalized in Perth and Auckland.

Ikea and Facebook

For the opening of the new branch of IKEA in Malmö, the brand has used the "Tag" from Facebook on products. Customers could tag objects in photographs of interiors decorated with IKEA products with their own names to win these products.

Louis Vuitton and Facebook

Louis Vuitton fan on his Facebook page, created in early October the event on her fan page, as part of Fashion Week: the live broadcast of the show's creator.
Louis Vuitton launched during June's fan page, which now has to date more than 700,000 fans. A fan page that contains the guidance of their communication strategy namely "The art of travel" shown in the latest creations by the presence of Gorbachev and Keith Richards. The event "live" had a limited life span of 15 minutes (even if the video was aired a few hours after for those who have missed the line).

What is innovative is the selection of Louis Vuitton to create the event rather than its brand site but directly on his fan page, while many advertisers tend to use the fan page for "driver" users to the brand site. Results: Over 100,000 fans recruited the 7 days preceding the event

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promotional treats

The Lucky Bag, also known Fukubukuro in Japanese, are bags which the customer ignores the content, the stores sell some seasons (sales periods) to get "rid" their inventory or end of series.

The Lucky Bag of Apple Store are the most anticipated (some clients are sleeping in front of stores to make sure you have one). The Lucky Bag 2009 Apple was on sale for 35,000 yen, or € 275 and inside, they found for 69,000 yen (545 €) iPod product oriented.

The lucky bags arrive in France for the first time in a temporary boutique the Ember Days of November 21 to 29, limited edition (1,100 copies). Sold 30 or 50 €, they contain a selection products from brands whose value may be double or even triple. Six themes will be proposed to "guide their choice according to their preferences." For more information: http://www.luckybags.fr/