This year, the Christmas windows are the spectacular (mainly department stores), drawing on tales or imaginary Christmas to speak to an audience young or old by partnering with fashion designers. Even if, prioiri, shop windows seem quite "conventional" (for the staging, the use of puppets ...), the novelty this year is the use of technology (interactive displays, touch ...) and social networks (eg, Saks Fifth Avenue).
The Wizard of Oz inspired signs
The London department store Harrods celebrates Christmas in its showrooms with 70 years of the film "The Wizard of Oz." The facades of the store in Knightsbridge is transformed into emerald green color of the "Emerald City" film. The inauguration of the facade was held October 29, 2009 with a parade worthy of Disneyland, in honor of a charity fund, with the presence of Dannii Minogue and Chairman Mr Al Fayed at Harrods.
The showcase Hugo Boss , rue Saint-Honore in Paris, features pop-up books on the giants of the Wizard of Oz theme.
The letter to Santa with the showcase touch
In Macy's (New York) the theme this year is "The Journey of a Letter to Santa Claus" ("the journey of the letter to Santa Claus" ). Part of the showcase is tactile and allows children to make their letter to Santa. The story tells of the case then the "journey" of the letter to reach its destination.
Snowflakes and wishes to share ... on Twitter and on the window!
The showcase store Saks 5th Avenue in New York tells the story of "Twinkle," a little snowflake, traveling the world to New York City.
El Corte Ingles , the English department store also covers the facade of snow flakes.
But the most innovative is partnership with Microsoft Saks with interactive windows (branded Windows 7) and screens. On one of them displayed a continuous Twitter feed where anyone can send a message with the hashtags "holidaywindows" to share their wishes ("Share Your Holiday Wishes").
Christmas A visual and audible
For Christmas 2009, the store The Cheap collaborates with video artist Bertrand Planes around four visual and sound installations. Showcases that are imagined as real small theaters in the street.
The showcases fashion designers
The windows of the Galeries Lafayette chose this year the fashion designers Jean Paul Gaultier, Kenzo, Zadig & Voltaire, Marc by Marc, Maje, Manoush who are responsible for dressing the windows of small cartoon on the theme of gluttony: chocolate, cupcakes , bunnies, teddy bears and other dolls gingerbread dressing the sets.
In Spring, it is the fashion houses Chanel, Dior and John Galliano (Victoire de Castellane), with the skill of the puppeteer Jean-Claude Dehix, who participated in this year's design puppets on the theme of Russia.
The showcase a product that stardom
The showcase of Apple for the holiday season has an iPhone 3G giant Christmas tree. The Christmas tree is created with icons of different sizes.
If you want to take a little trip to New York to see the decorations, 2009, I invite you to watch this video of Christmas 2009 in NY (for info, the decorations this year are mostly identical to 2008).
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