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World Tour showcases Christmas

This year, the Christmas windows are the spectacular (mainly department stores), drawing on tales or imaginary Christmas to speak to an audience young or old by partnering with fashion designers. Even if, prioiri, shop windows seem quite "conventional" (for the staging, the use of puppets ...), the novelty this year is the use of technology (interactive displays, touch ...) and social networks (eg, Saks Fifth Avenue).

The Wizard of Oz inspired signs

The London department store Harrods celebrates Christmas in its showrooms with 70 years of the film "The Wizard of Oz." The facades of the store in Knightsbridge is transformed into emerald green color of the "Emerald City" film. The inauguration of the facade was held October 29, 2009 with a parade worthy of Disneyland, in honor of a charity fund, with the presence of Dannii Minogue and Chairman Mr Al Fayed at Harrods.

The showcase Hugo Boss , rue Saint-Honore in Paris, features pop-up books on the giants of the Wizard of Oz theme.

The letter to Santa with the showcase touch

In Macy's (New York) the theme this year is "The Journey of a Letter to Santa Claus" ("the journey of the letter to Santa Claus" ). Part of the showcase is tactile and allows children to make their letter to Santa. The story tells of the case then the "journey" of the letter to reach its destination.

Snowflakes and wishes to share ... on Twitter and on the window!

The showcase store Saks 5th Avenue in New York tells the story of "Twinkle," a little snowflake, traveling the world to New York City.

El Corte Ingles , the English department store also covers the facade of snow flakes.

But the most innovative is partnership with Microsoft Saks with interactive windows (branded Windows 7) and screens. On one of them displayed a continuous Twitter feed where anyone can send a message with the hashtags "holidaywindows" to share their wishes ("Share Your Holiday Wishes").

Christmas A visual and audible

For Christmas 2009, the store The Cheap collaborates with video artist Bertrand Planes around four visual and sound installations. Showcases that are imagined as real small theaters in the street.

The showcases fashion designers

The windows of the Galeries Lafayette chose this year the fashion designers Jean Paul Gaultier, Kenzo, Zadig & Voltaire, Marc by Marc, Maje, Manoush who are responsible for dressing the windows of small cartoon on the theme of gluttony: chocolate, cupcakes , bunnies, teddy bears and other dolls gingerbread dressing the sets.

In Spring, it is the fashion houses Chanel, Dior and John Galliano (Victoire de Castellane), with the skill of the puppeteer Jean-Claude Dehix, who participated in this year's design puppets on the theme of Russia.

The showcase a product that stardom

The showcase of Apple for the holiday season has an iPhone 3G giant Christmas tree. The Christmas tree is created with icons of different sizes.

If you want to take a little trip to New York to see the decorations, 2009, I invite you to watch this video of Christmas 2009 in NY (for info, the decorations this year are mostly identical to 2008).

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The "old" are set to work

Today seniors represent 25% of the French population, they constitute, in 2050, nearly a third of the French population (source: INSEE). But beyond these figures and the opportunity that this target for marketers, brands no longer hesitate to do "work" seniors for their street marketing campaign on the net or to recreate the social link younger generations.

in November to promote the video contest Foot Locker : "Wins Sneakers enough to take a lifetime," a team the "grandpas" roamed the streets of Paris shopping provided flyers. A street marketing operation that was relayed by a more "live bath" in the window of the insignia of Halle and a projection of a selection of videos on the walls.

How build social ties between older generations and generations connected at all digital? Golden Hook, moved to convene a group of grannies who knit wool caps sold at the request online. The site allows you to create your own hat: materials, colors, shapes, etc.. Website: http://goldenhook.fr/

The international Oxfam (against injustice and poverty) offers on its website providing YouTube videos through the "tricks" of grandmothers that allow each of save money at the end of the month. To do this, Oxfam has selected a team called Granny Green Mamma "(grandmothers green). Website: http://www.oxfam.org.uk/applications/blogs/goodideasvideo/

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Other uses screens showcase the

As far we spoke only of plasma screens to modernize and boost sales outlets, the new trend is towards "digital media": keep these screens but their functions are developed thanks to technological advances. Besides interactive windows, some signs show that the screens can be used in innovative ways and events.

Hermes

In the window of the flagship of Hermes in Tokyo (designed by Tokujin Yoshioka), a woman on a screen blows on a square of silk (real property) which undulates.

Diesel

The showcase of Diesel invites passersby to visit the scenes of his store to the recovery of a cab CCTV that broadcasts on screens , unusual scenes of love wrestling ... in fitting rooms.

Lanvin

video installations, digital photographs in the windows Lanvin in September co-authored by Jean Yves and Tania and Vincent. "Assuming full modernity of the XXI century and the impact of technology in our relationship with others, Lanvin and decrypts dramatizes our" lifestyle "half computerized.

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windows using the crisis

The windows of closed shops seem to offer new solutions for homeowners looking for extra income and opportunities for brands that find a new communication medium.

In New York, real estate agents benefit from closing stores and slowing the number of transactions to lease vacant space showcases trademarks.


In England (York), empty cases are processed to highlight the creative work.

A similar project was developed by the gallery "Twice in the same town" in August, which proposed to occupy seven storefronts among those closed account Nevers and whose "vacancy allowed the emergence of artistic forms. "

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Vendors take stage

parallel retailtainment with the development of its stores' shows, "we are witnessing the emergence of new" sellers "who no longer hesitate to play the 'GO' Club Med way to create more entertainment and foster customer relationships.

Apple Store

Vendors come to encourage those waiting in the street during the opening of the flagship store in Paris. In addition, they reserve for customers, a home with an honor guard at the entrance of the store.

Miscrosoft store

On a music Blackeyed Peas employees of Microsoft Store in Mission Viejo, California will begin to dance in the middle of the clients seem to enjoy the benefit.

Abercrombie & Fitch

brand of ready to wear transforms its stores in nightclubs (some light and loud music). Sellers who are not in crates dance on house music. Customers can also have their souvenir photo with the mannequin at the entrance.

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Trade between individuals on the Internet

Internet has fostered the development C to C (consumer to consumer) that is to say, the linkage between individuals (like eBay). The exchange of goods between individuals on the Internet has continued to grow in 2009 because of the crisis (see survey PriceMinister / La Poste). In this context, marketplaces have become new distribution channels like the signs from the "mortar" (eg FNAC) or pro-am (the professional-amateur).

The main survey results published Monday, November 9 PriceMinister / Post conducted by the institute OpinionWay:

> Internet users who buy over the Internet for additional income
Six out of ten French Internet users (60%) purchased or sold at least one object between individuals on the Web over the last twelve months, against 56% in 2008.

> A business that extends beyond the Internet
If we also take into account garage sales, 77% of respondents shared objects between individuals in a year.

> mainly around exchanges of cultural products and ready to wear
One in five Internet users (21%) purchased books on the Web, 14% have purchased clothing, and 13% of video games.

The main reason for buying or selling on the web, even before the price: reducing waste to 49% of respondents.

Fnac.com adapts its business model to changing market by launching its marketplace

The company has just launched on September 17, its offer C2C. In the style of greats such web Ebay Priceminister Amazon; Fnac.com offers its customers the opportunity to sell their old CDs, DVDs, books, video games. "A logical step for a company whose business plan is the "100% customer" in the heart of his approach. " The Help section
MarketPlace, "animated" by a Fnac store clerk can make the link between the 2 channels.

The burgeoning marketplace pro-ams

marketplaces or trading platform virtual federate offers and requests of customers and sales professionals for a particular industry. Besides
operators market places that are the basis of culture merchants (Amazon) or high-tech (Rue du Commerce, Pixmania) is emerging pro-ams (the professional-amateur). The latter offers interesting initiatives.

Book of Cooks, a marketplace that connects "the passionate cooks who want to supplement their monthly income and those who do not want to pay too much for a professional conservator" bookofcooks. com

FitOrbit , a marketplace that allows users to benefit from a hub (online & mobile) and a personal trainer to get the fitness and deal his health / body / your diet: http://www.fitorbit.com/

For more info on the subject of marketplaces and the pro-arms, I invite you to read excellent ticket Fred Cavazza : http://www.fredcavazza.net/2009/06/22/un-second-souffle-pour-les-marketplaces-avec-les-pro-ams/

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Get free

The shelters take on new dimensions around services that combine information and entertainment. Today's innovations lay the foundations for the future of outdoor advertising for advertisers to provide new solutions for public speaking ever more experiential and interactive.

In 22nd National Meeting of Public Transport (Nice, 25-27 November 2009), the French furniture specialist MDO presented "Disco . A new digital signage solution that uses giant video screens and touch to inform users of public transport.
But the innovation lies in the interactivity offered by touch screens. Waiting for the bus or tram, passengers will feel like a giant iPhone use with different applications: videos, photos, route calculations, plans etc.. With the ability to transfer information on their smart phone. The first touch screens must be created on a French network in 2010.

JCDecaux launched in May, and for six months, a digital device driver on the 19 bus shelters "Digital Neighborhood" (2nd arrondissement of Paris).
By scanning a 2D bar code located on both rear sides of street furniture, pedestrians could access a mobile portal offering them to discover the countryside through practical content, historical, cultural and recreational activities.

To prolong the relationship based on experience, including devices such initiated with the Windows Café Windows has chosen to promote the use street in touch Windows 7, via bus shelter incorporating an appropriate screen for this technology.

The Swedish subsidiary of JCDecaux has started the deployment of interactive bus shelters based on the solution of the Franco-Japanese ubiq'window LM3LABS. 15 units have yet been installed.
These shelters allow passengers to obtain information on their journeys (research stations, routes, lines ...). They decline, in a second time, advertising (ad-games, interactive advertising, edutainment ...).

To mark the exit DVD Collector's Snow White in October, and JCDecaux Innovate Posterscope put in place for the Disney campaign display offering Parisians to choose their favorite dwarf.
The device can vote for their favorite dwarf in seven interactive bus shelter JCDecaux, each dedicated to one of the characters. Young and old alike are invited to press a button that immediately recognizes the vote of the dwarf on the poster. Votes are then accumulated on a blog dedicated to the operation and updated in real time throughout the duration of the campaign .

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New appointment promotion of year-end made in USA

Cyber Monday

Already well known in the USA, Cyber Monday is the end event of the year of online merchants across the Atlantic. Imported into the hex last year, the second version made in France was held from November 23 to 29 ( http://www.cybermonday.fr/ ).

Many French commercial sites participated in the event (La Redoute, Fnac ... Cdiscount). Customers could receive discounts ranging from 300 to 90% for their Christmas shopping at the initiative of Cash Store. In 2008, Cybermonday drew more than 10 million visitors, with peaks of 500 requests per second connected the first morning.

Furthermore, to celebrate the event, a parade of "Miss Cyber Monday" was held in Paris (Saint-Lazare and the Avenue de l'Opera).

Black Friday

veritable institution in the U.S., Black Friday is a day of special discounts that launches the Christmas sales. In France, only Apple is trying to establish this tradition.

As the United States, Apple is organizing the Black Friday for two years in France and other European shops. Throughout the day Friday, November 27, so it was possible to acquire some Macs and iPods at discounted prices.