The new media "mobile" life: insects!
In 2008, a team of skateboarders and bikers professionals Zoo York, a leading brand of the coast and in the field of alternative sports, had spread in the Wall Street district, hundreds of cockroaches with logo mark tagged on their carapace. Subsequently, a TV campaign took over the Web to spread the message even more (MTV, Fuel TV, ESPN).
More recently, the German publishing house Verlag Eichborn created the event during the Frankfurter Buchmesse, the big book fair held annually in Frankfurt , by releasing 200 flies carrying mini-banners
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