BMW will now be able to talk about electric cars on Facebook and YouTube. And if he does, because he has something to say, with a real strategy, a strong technology and real products. Unlike other
parading years in advance, which are behind schedule and which are expected to judge on the alleged technical lead parts, BMW chose to work in depth. This long, with a proposed electric vehicle without compromise, long known as "Mega City Vehicle" (or "project i"), has given birth to a brand. This will "BMW i" with the slogan "born electric". This label will designate now electrified vehicles of the brand. But it is not just a brand. The "i" denotes the understanding of these models, by design and by advances in mobility solutions to be implemented.
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What makes the difference with BMW? The technical approach, certainly. Remember that the group has commissioned more than 600 Mini E in the world for testing and 1000 Active E strings come out this year to further improve their expertise. BMW intends to control everything, the electric power (motors, lithium-ion) batteries to power electronics, through materials such as plastic reinforced with carbon fiber (CFRP) that product itself to lighten the structure and efficiency.
But the difference will also design. The Bavarian brand, whose products have sex appeal, will provide models that electrified arouse envy. The first model will be the i3, an electric line of a coupe. It developed around a model of electric propulsion and whose benefits and architecture are advertised as innovative. We know that this model will have a power of 136 hp and the recovery system will improve energy independence by 20%. Due out in 2013. BMW also promises an intuitive display, a driver assistance and services.
BMW also announced the mass production of a hybrid battery, the extrapolated Vision Efficient Dynamics concept to be known i8. This model is also planned for 2013. The i8 will live the best of both worlds with the power to the city and a powerful engine for the road. Well be on board and support systems to make driving an exceptional vehicle.
View the video on the design:
The products also integrate innovative services related to mobility, such as trafficking premium real-time and location-based applications. BMW has expertise in the field, through its "Connected Drive". And he knows how to develop innovative applications for smartphones, including iPhone.
For information, the brand has created in New York City society BMW i Ventures, with a total investment of 100 million. His business is to invest and build partnerships in the long term projects with strong potential for mobility services. The first of these is MyCityWay provides smartphone users * information on transportation, parking spaces available and the local entertainment in over 40 cities in the United States. 40 other cities will be part of global deployment, including Munich, London and Paris
Link: http://www.mycityway.com/
* iPhone, iPad, Android and Blackberry.
BMW "i" is a comprehensive strategy.
Links: http://www.bmw-i.fr/fr_fr/
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