In times of crisis marks are they more generous? Beyond the street marketing operations that distribute money directly, is emerging a new posture for brands seeking to attract "Generation G". G for generosity: the name given by the research firm trendwatching.com individuals who no longer recognize themselves in reckless spending but emphasize human values, based on sharing.
how the buzz when you have no money to buy a spot advertising during the Superbowl?
In February in New York "renfloueur the Bill" ("Bailout Bill") was standing behind a makeshift counter in Times Square, handing out dollars to hundreds of people. Under a sign that says "Bank Rescue" Bill gives at least $ 50 each, sometimes more (it will distribute a total of $ 500,000 in four U.S. cities). In fact, Bill was promoting a website for classified ads, bailoutbooth.com .
How about a website in times of crisis?
In April, Planet- Reductions.com distributed notes of 5, 10 and 50 euros in the metro and shops in Paris to promote his website cash back. The principle: they give you money every time you shop.
Mailorama (Site specialized in the cash back) took up the idea by announcing it would distribute bags filled with euros in the streets of the capital Saturday, November 14 next, in the afternoon.
How to demonstrate that we can do Save money by choosing an alternative telephone operator?
In London (August), the mobile phone company, TalkTalk had organized its buzz by using the services of pickpockets to "put pocketing (put money into the pockets of passersby).
How to communicate on the low price of a car?
In London this summer, Chevrolet had placed a poster for its new Aveo, which were stuck on 20 000 coins of 1 penny. Passersby were then invited to take off.
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