To cope with the gloom, today marks the play "positive attitude" to the image of Carrefour, Coca-Cola. ... Some even go further by creating real brand experiences around the game balls and other jumpers beach balls make their appearance in the city.
To create an event around the launch of Mentos gum round , truck freed Jumping balloons to passersby in Vancouver (Canada) and invited them to join him on a sheet of paintings to celebrate.
To launch the campaign and the output Entertainment unlimited phone and Aino Satio Sony Ericsson makes history with "the invasion of Space Hoppers ( colorful balloons jumping).
This launch is accompanied by a media campaign (TV + movie) and non-media: from street marketing, display Decaux, Smart colors of the Hoppers, a total covering of the Metro Line 1 and the web. From November 18, the homepage of Yahoo will suffer an invasion: all customized hoppers will appear on the screen.
To attend the event, visit the website www.hopperinvasion.com where you can create your own ball hopper. For now the invasion has already taken place in Barcelona where 500 balloons jumpers swept the city.
In the same movement, the communication campaign for the company Carnival Cruise Lines (A cruise line offering numerous activities and entertainment) caused a sensation in the streets of Dallas last year. Giant inflatable balloons were released into the streets above the crowd.
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