The latest figures published CNC on October 12 showed that movie attendance is up 9.4% over the last nine months compared to 2008. Which is already more than 144.19 million spectators against 139.42 million. A place with high traffic, therefore, where the sequence pub now coexists with communications more "alternatives" to create the event in the room.
Advertising "show"
The store of ready to wear " Daffy's " is its promotion through advertising "animated" in the movie "Ziegfeld" in Manhattan just before the film "Amelia". To see ...
To prove timeliness of information, Stern.de depicts a scene in a movie with a couple of actors hidden among the public: a woman (pregnant) simulates contractions and left the cinema a few minutes before the end of the film with her husband. A few seconds later the screen, an advertisement signed Stern.de announcing that "twins are born in a local cinema (...)"
The room branded the color of a brand
Promote ice magnum chairs of a movie theater were covered with two colors symbolizing the stick and chocolate ice Magnum. Same approach for the brand M & M's dressing with a movie theater-colored candy.
Communicating in the dark
To publicize the nocturnal visits of Zoo Curitiba (Brazil), fluorescent stickers shaped eyes of animals were placed in cinemas with message "Zoo Curitiba. Night tours available. "
Interact with the public
Viewers of a screening of Ratatouille had experienced for the first time in Europe interactive advertising for the brand Volvo. Their movements helped to guide the trajectory of the Volvo XC70 .
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