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The new musical event with

Synchronization, "endorsement" co-branding, sponsorship, or creating musical experiences ... music is the new territory of expression for brands. The world of music becomes a marketing arm increasingly sought by the brands to promote a new product, create an event or generate buzz.

giant karaoke: create a happening and a lot of buzz

course is believed to T-Mobile, which had organized its first flash-mob earlier this year at Liverpool Street Station in London and his second in Trafalgar Square who had sung no fewer than 13 000 people with Pink as surprise guest. Yahoo! had also "cons-appeal 'to the Champ de Mars in Paris with karaoke" the largest in the world "which brought together 20,000 people.

Experience "musico-geeko-sport"

To mark the release of his latest single titled Underdog, the band Kasabian has partnered with the brand Umbro by imagining a game mixing a giant Guitar Hero , football and music: Kasabian Football Hero.

Principle: take the band's music for the atmosphere, Umbro football players dressed for the players, and it casts a giant Guitar Hero in a London warehouse.

New Star in his car

For the promotion of the nation saw a new navigation system with TV and online digital music and video technologies, Sony has designed a casting operation to find the "star" of the title song in the car ... "For Singing Auditions."

Principle: Choose your music and sing in your car (alone or with others). The navigation system which broadcasts music films you as well. You can send your auditions to the website dedicated http://www.sony.jp/nav-u/singing/ (your video will be posted on YouTube). A first win in December will receive the sum of ¥ 842,000 ($ 9,500). Then a second edition in January will reward the winner by offering him a budget to fund 10 years of holidays. The operation will be publicized through a wave of TV spots in mid-December, taking the best of the hearings.

How to be innovative on the market changing the music industry?

For The seventh album from British rock band Oasis (Dig Out Your Soul), Warner has come up with his agency BBH and the assistance of Tourism New York a unique event operation. Selected by the group, a score of street musicians has offered New York audiences - alerted via the Internet - interpretations live new songs from Oasis. The operation covered by the media has generated press coverage and album sales records.