The airport is a strategic location which allows communication over the territories of mobility and enjoy a natural traffic (each month, 5 million different individuals solely on the Airports of Paris). The means of communication but there are many tactical media (such as treadmill) are also used by brands that want to create an event or relay their news product to a captive audience.
The group Improv Everywhere (see "Marketing bares") had led a very remarkable action to JFK airport by hosting passengers.
Amnesty International denounces trafficking of women by staging a woman in a transparent bag placed on the treadmill for passenger baggage
To promote his hotel and especially the pool, Beau Rivage transforms the baggage conveyor belt in the pool with swimmers.
To show the need to report any suspicious contents of luggage through customs at the airport of Schiphol (Amsterdam) on his arrival, customs officials have arranged with the air bags on suspects carpet. The message "Something to declare? Please contact Customs.
To promote its restaurants
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