The game is now one of the most important cultural industries in the world. The past five years have been marked by considerable broadening of the gamer population: while the game was previously reserved for public trading, and young male, he now addresses everyone. Co-branding and competitions around the game are now appearing in places life.
numbers:
25.4 million people in France are playing video games. Over 33% of the French population plays video games and 63% of French people have an online business on the Internet (source: National Survey of Video Games 2009, TNS NIPO and Gamesindustry.com).
> The co-branding around the gaming
Ea Sports Active and Fiat 500
How about the new game from EA SPORTS ACTIVE coaching and try to make the Fiat 500?
Organizing wild free fitness sessions in the heart of Paris: a coach EA paced the capital with his team for a demo of EA SPORTS ACTIVE size. Equipped with shields and Wii, the team solicited passersby to attend meetings, to test the game / contest. The partnership with Fiat was staged on the test center Fiat 500 at the Champ de Mars with free fitness sessions.
Domino's Pizza Celebrates 25 years with the Ninja Turtles
On 29 October, fans Ninja Turtles fans and Domino's pizza ended up in the sewers of Paris. Domino's Pizza has selected, organized through a quiz on his Facebook page, 20 fans among the 25,140 registered. In the company of bloggers and journalists, each was allowed in sewers for playing video games while enjoying a good pizza.
In mall. In April, the mall's three fountains in Cergy had created "the center of husbands' around the game. Men could participate in 14 tournaments, video games while women engaged in shopping. A key 300 euros in gift vouchers.
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