France is the 5th nation on the network with 12 million Facebook users. While Twitter for only 105,000 people, making France the 9th country users (Source: ZDnet, FIFG). These figures speak volumes of hearings on the impact of social networks today. The marks are developing devices increasingly Event to give high value or desirability around its products while attracting new community members.
Levi's and Twitter
The system set up by Levi's is unique because combines both buzz street marketing and social media. This
(iSpyLevi's: Levi's I Spy) was held in Australia. Its principle is simple: models, Levi's employees walk around Melbourne and Sydney. They have an iPhone, and overlook Twitter clues indicating where they are. If someone spots them, just tell them: They are Levi's? for that then she wins a pair of Levi's. And these jeans is the model that you give it by removing the door. Results of the film: 1450 followers over to Tweeter, a big buzz (300 000 persons exposed to campaign on tweeter), 200 jeans distributed. The operation will be generalized in Perth and Auckland.
Ikea and Facebook
For the opening of the new branch of IKEA in Malmö, the brand has used the "Tag" from Facebook on products. Customers could tag objects in photographs of interiors decorated with IKEA products with their own names to win these products.
Louis Vuitton and Facebook
Louis Vuitton fan on his Facebook page, created in early October the event on her fan page, as part of Fashion Week: the live broadcast of the show's creator.
Louis Vuitton launched during June's fan page, which now has to date more than 700,000 fans. A fan page that contains the guidance of their communication strategy namely "The art of travel" shown in the latest creations by the presence of Gorbachev and Keith Richards. The event "live" had a limited life span of 15 minutes (even if the video was aired a few hours after for those who have missed the line).
What is innovative is the selection of Louis Vuitton to create the event rather than its brand site but directly on his fan page, while many advertisers tend to use the fan page for "driver" users to the brand site. Results: Over 100,000 fans recruited the 7 days preceding the event
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