We knew the flash mob in the form of "happenings" Today we discover a more constructive action with Carrot Mob: do u mobilization consumers who directly support businesses that commit to reducing their ecological footprint.
This new form of activism was born in San Francisco March 29, 2008. That day, 300 people jostling at the entrance of a small supermarket, ready to buy whatever they could ...
The approach is simple: thanks to social networks, they send mailings and leaflets they distribute the organizers of a Carrot Mob mobilize a more potential buyers. They then canvass a neighborhood shops by offering them as everyone they are mobilized to shop for a whole afternoon at home. To be selected, the merchant must undertake to invest a portion of profits generated by these mass purchases in energy efficiency measures.
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